The competition will be conducted across ten categories in two divisions. Prizes will be awarded to the winner in each category.


The greatest editors know that their number one goal is to ensure that every clip, every edit, and every transition is put in the timeline to serve the story. Editors are the storytellers, relying on technical skills and instinct to produce a visual masterpiece.



Cinematography is more than the documentation of what is happening before you. It involves creating an original artwork through an enlightening and creative process. The best cinematographers will use a combination of photography and other mediums; image manipulation, organisation, management and so forth, to achieve the desired result.



Sound designing is a process that greatly influences the outcome of a production. Sound is the secret emotional messenger in a narrative that can impact on the success of a film. It embraces the elements of Dialogue, Sound Effects and Background Music. The balancing of these elements are an art form.



Colour grading is where an editor or specialist colourist will manipulate the colours to match shots or stylise footage. When films are shot, it's extremely rare that all of the footage is filmed in exactly the same location, on the same day, at the same time of day, with the same lighting conditions, so the job of the editor/colourist is to ensure that the colour of the shots, given all these variables, remains consistent and then is embellished as the production design dictates.



A showreel (also known as a demo reel or sizzle reel) is a short piece of edited video or film footage showcasing a person's previous work.

What are the judges looking for?


• Demonstration of imaginative and creative video production techniques.

• Skilled use of mood, style and artistic interpretation.

• Does the work communicate the message in a clear and succinct way?

• Connection with the audience: does the story/video have a compelling message and easily hold audience attention from beginning to end?

• When animated characters are created are they established effectively and developed?

• Does the work break new ground and to what degree?


• Skilful audio balance: music, dialogue and/or voiceover are mixed well and do not overpower each other.

• Where dialogue is used, is it of high quality?

• Where sound effects are used to enhance the actions and movements, is this achieved without distracting the user from the main message?

• Effective use of music.

CAMERA TECHNIQUES NB – this criterion is relevant to videos using live footage.

• Effective camera work, using dynamic shots and angles to provide impact.

• Variety of establishing/long/close-up shots have been used to establish settings and character relationships.

• Effective use of exposure is applied to establish mood.

• Creative use of lighting in both natural and artificial situations.

• Variety of footage used in live action sequences, e.g. B-Roll, cutaways and insert shots.

• Skilful use of camera techniques, e.g. stabilisers, handheld, pans and tilts.


• The desired ‘film look’ showcases the proper execution of all associated techniques for the film.

• The colour grading process adds atmosphere and emotion to shots by colouring footage in new, often unnatural ways.


• Exposure adjustments that deliver optimal luminance levels with minimal noise.

• Balancing colours geared toward a natural/organic starting point and to create a cohesive aesthetic feel.

• Perfecting skin tones for a more flattering look.

POST PRODUCTION NB – this criterion is relevant to videos using live footage.

• Dynamic dialogue and visual choices have been made to engage the audience.

• Music, ambience, dialogue and/or voiceover are mixed well and do not overpower each other. Music is added when needed to create a balanced piece.

• Effective and creative colour grading used to establish a mood or theme.

• Colour grading that sets a mood or is used creatively.

• Varied, well-sequenced shots used to enhance the story-telling.

ANIMATION GUIDELINES - SUPPLEMENTARY NB – The IMPACT and AUDIO criterions are relevant to animated productions.

• There is effective application of the animation principles.

• Use of point of view, framing and camera movement to support the expression of emotions by characters.

• In case of a motion graphic piece, the action in the scenes, and the variety of shots adds interest to the animation.


• Evidence of consistent visual style.

• Establishment of an effective colour palette with consistent colours throughout the animation.

• Design of visually interesting characters with appeal and personality.

• Development of models with a level of detail consistent with the story and setting.


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